Domain Setting

What it does

Manage the web domains your brand uses, switch each one on or off, pick your main domain, and set its AMP page.

Where to find it

Site Settings -> Domain Setting

Adding domains

ADD adds exactly the domain you type. Nothing else is added for you, not even www..

• An apex like brand.com is added off. Its Cloudflare zone is set up and the two nameservers to set at your registrar are shown, but the domain itself gets no DNS record, so it does not open at all. It shows Off, and Awaiting NS until the nameservers are live.
• A subdomain like link.brand.com or www.brand.com needs its apex added first, on or off. It is added on and opens once the apex’s nameservers are live.

Switching a domain on or off

The Active switch works the same for every domain. On puts the domain in DNS and serves your site on it. Off removes it from DNS, so it stops opening for everyone; you are asked to confirm first. The main domain cannot be switched off or deleted: pick another main domain first.

If Cloudflare does not finish the change, the domain’s status shows Pending (retried every minute) or Failed with the reason and a retry button.

Keep the apex dead, serve on subdomains

To keep brand.com itself dark and move players along subdomains, at no extra cost:

1. Add brand.com. It is added off. Set the two nameservers it shows at your registrar, once.
2. Add link.brand.com. It is on, and opens when its status shows Active.
3. Under Change, make link.brand.com the main domain.
4. When link.brand.com gets blocked: add link2.brand.com, make it the main domain under Change, then switch link.brand.com off.

There is no new domain to buy and no nameserver change: every subdomain uses the nameservers you set in step 1.

Main domain

The strip at the top shows your Main domain: the one domain search engines index. Every other domain tells Google that the main domain is the real site, so search ranking builds up in one place instead of being split across copies. Affiliate links and Meta CAPI events also use the main domain. In the table it carries a Main badge.

Choose Change to pick it. Any of your own domains that is on and is not a redirect can be the main domain: an apex like brand.com or a subdomain like link.brand.com.

A single domain can opt out from its Edit form: set Canonical URL to Use its own canonical and leave Canonical URL for this domain on This domain itself. That domain is then indexed on its own. A www. domain whose bare domain is on is sent to the bare domain by This domain itself; pick its own name from the list instead.

AMP page

If you run an AMP version of your homepage, enter its full https:// address under Change. It is linked from the main domain’s homepage only.

For Google to use it, the AMP page’s own canonical tag must point back to your main domain, for example https://brand.com/. A domain whose own canonical is itself can have its own AMP page, set in its Edit form.

Player reach

When a domain stops loading for players - blocked by an internet provider, taken down after an abuse report, or answering with an error page - the player site moves them to another active domain of your brand, and that domain reports which one failed.

The Player reach column counts the player networks that could not reach each domain: in the last hour, then in the last 24 hours. At 5 networks in an hour the domain shows Unreachable in red, the bell shows it under Unreachable domains, and the AI operator tells the owner.

This is a warning, not proof: the reports are anonymous, so check the domain yourself before you act. A domain that really is blocked should be replaced: add a new subdomain, make it the main domain if the blocked one was, then switch the blocked one off (or delete it from its Edit form), and its warning clears.

HTTPS

Every live domain is set to send visitors from http:// to https://. If that step fails, the domain’s status turns amber and its tooltip says so. The site keeps working, and the setting is retried every hour, so you do not need to do anything.

Letting staff change domains

The agent owner decides who else can change domains, from the Roles page. Staff with Domain Setting can always see the list; each write permission below is off until you grant it.

• Add / delete domains, type, active, redirect: add and remove domains, set the type, switch a domain on or off, set the redirect target, and edit the note.
• Canonical, AMP, sitemap, robots, no-index: change the search settings, including the main domain and its AMP page.
• Head script, body script, Google Tag Manager: change scripts on player pages. This is the highest risk, so grant it with care. Links to outside sources must be on the allowed list, but code pasted here runs as written. Google Tag Manager is edited on the Tracking & Pixels page, so staff with this permission also need that menu.

A domain bound to an affiliate can only be deleted by the agent owner. Binding a domain to an affiliate stays with the agent owner. Every change is recorded with who made it, and the old and new values.