Signup Sources
What it does
Section titled “What it does”Shows where your players came from and what they deposited, with one row per channel, UTM source and campaign. Use it to compare your ads and other traffic by the deposits they bring, not only by signups.
Where to find it
Section titled “Where to find it”Reports -> Players -> Signup Sources
Pick the days with Report Date or one of its quick presets. It opens on this month, days follow your brand’s timezone, and a range can be up to 92 days.
The columns
Section titled “The columns”| Column | What it is |
|---|---|
| Channel | Where the signup came from. See the list below. |
| UTM Source | The utm_source value on the player’s link. Shows - when the link had none. |
| Campaign | The utm_campaign value on the player’s link. Shows - when the link had none. |
| Signups | Players who registered in the range. |
| First Deposits | Players whose first completed deposit fell in the range, whenever they registered. |
| First Deposit Amount | The total of those first deposits. |
| Depositors | Players from this source who completed any deposit in the range. |
| Deposit Amount | The total of every completed deposit in the range by players from this source. |
A player always stays under the source they signed up from, so a row can show deposits with 0 signups when those players registered before the range.
The channels
Section titled “The channels”| Channel | What it means |
|---|---|
| Meta, TikTok, Google, YouTube, X, Telegram, WhatsApp | The link’s UTM source, an ad click ID (Meta and TikTok) or the referring site points to this service. |
| Other search engine | Bing, Yahoo, DuckDuckGo, Yandex or Baidu. |
| Referral | The player used a referral link or code. |
| Other campaign | The link had a UTM source this report does not recognize. |
| Other site | The player arrived from a link on another website, with no UTM source. |
| Direct | No source was recorded, such as typing your address. |
| Unknown | The player registered before sources were recorded. |
See your ad campaigns
Section titled “See your ad campaigns”A campaign appears only if its link carries UTM parameters. In Meta Ads Manager, at Ad level, set URL parameters to:
utm_source={{site_source_name}}&utm_campaign={{campaign.id}}To show campaign names instead of IDs, use {{campaign.name}}. Names appear in lower case, and changes apply to new signups only.
If your ads go to a landing page first, its link to your site must carry the same parameters. Otherwise the player arrives without them and is counted under Other site. To check, click your ad from the preview and continue to your site: the address bar should show utm_source and utm_campaign.